Assuming You Were a Marketing Manager That Was Interested in Segmenting

question 44

Essay

Assuming you were a marketing manager that was interested in segmenting business markets by operating variables, what three questions would aid in the segmentation decision?

---

Definitions:

Impermeable Rocks

Rocks that do not allow water to pass through them due to lack of porosity or permeability.

Deep Canyon

A steep-sided valley typically eroded by a river over geologic time scales, characterized by its significant depth.

Reservoir

A natural or artificial place where water is collected and stored for use, especially water for supplying a community, irrigating land, furnishing power, or supporting aquatic life.

Wind Power

Wind power involves converting wind energy into electricity using wind turbines, a renewable and sustainable source of energy.