A Marketing Manager Targeting Generation Y Should Be Aware That

question 43

Multiple Choice

A marketing manager targeting Generation Y should be aware that this group is turned off by

• A) the "soft sell".
• B) overt branding practices.
• C) cool events.
• D) online buzz.
• E) unconventional sports.

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Definitions:

Iliopsoas

A major hip flexor muscle group that is composed of the iliacus and psoas major muscles, playing a key role in lifting the thigh and stabilizing the pelvis.

Vastus Medialis

A muscle located in the thigh that extends the leg at the knee and is part of the quadriceps group.

Adductor Longus

A muscle located in the thigh that helps in adducting (bringing towards the central line) the thigh at the hip joint.

Flexor Digitorum

A group of muscles in the forearm that bend the fingers and toes by contracting.