If a Marketer Were to Segment a Business Market on the Basis

question 24

Essay

If a marketer were to segment a business market on the basis of demographics, what three subcategory segmentation variables would probably be used to assist with this form of segmentation? What questions would be asked in each of the three categories to advance the segmentation effort?

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Definitions:

Affluent Suburban

Referring to wealthier areas located on the outskirts of a city that are characterized by higher-income households.

Desirable Neighborhoods

Areas that are preferred for living due to their advantageous conditions, such as safety, amenities, and aesthetic appeal.

Adolescent Mothers

Young females, typically within the teenage years, who are pregnant and/or have given birth to children, facing unique social, economic, and health challenges.

Dora The Explorer

An educational animated television series designed for children, focusing on a young girl named Dora who goes on adventures with her friends.