If a Marketer Decides to Segment a Market Based on Neighbourhoods

question 23

Multiple Choice

If a marketer decides to segment a market based on neighbourhoods, the marketer will have chosen the ________ method of segmentation.

• A) cultural
• B) demographic
• C) social class
• D) geographic
• E) psychographic

---

Definitions:

Social Loafing

The tendency for individuals to exert less effort when working in a group than when working alone.

Group Behavior

The ways in which people's behaviors are influenced when they are in groups, including how they interact and make decisions.

Try Hard

The act of applying significant effort or determination in order to achieve a goal or task.

Group Tasks

Activities or assignments designed to be completed by multiple individuals working together as a team.