When Nike Attempts to Get Close to Its Customers at the Local

question 89

Multiple Choice

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?

• A) differentiated marketing
• B) affiliate marketing
• C) grassroots marketing
• D) guerrilla marketing
• E) affinity marketing