When Discussing the "Long-Tail Thesis", Chris Anderson of Wired Magazine

question 7

Multiple Choice

When discussing the "long-tail thesis", Chris Anderson of Wired magazine says that if you aggregate enough minority taste, you'll often

• A) have to predict demand.
• B) find a big new market.
• C) be unable to tap into latent demand.
• D) resort to traditional retail.
• E) raise the cost of distribution.

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Definitions:

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain and all fixed costs are covered.

Selling Price

The amount of money charged for a product or service, which can influence demand and revenue.

Contribution Margin Ratio

The ratio of contribution margin to sales revenue, used to measure the profitability and efficiency of a product or service.

Margin Of Safety

The difference between the actual or expected profitability of a project and the break-even point. It is a cushion against uncertainty.