To Be Useful, Market Segments Must Rate Favourably on Five

question 8

Multiple Choice

To be useful, market segments must rate favourably on five key criteria. In the ________ criterion, effective programs can be formulated for attracting and serving the segments.

• A) actionable
• B) accessible
• C) measurable
• D) differentiable
• E) substantial

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Definitions:

Value Analysis

A systematic assessment to identify and eliminate unnecessary costs in product design without sacrificing functionality or quality.

Continuous Improvement

An ongoing effort to improve products, services, or processes by making incremental improvements over time.

Bottlenecks

Points of congestion or obstruction in a system that significantly delay or impede its overall function or efficiency.

Customer Value

The understanding of a product or service's value to a customer compared to other available options.