A Marketer of Wines Identified Six Different Benefit Segments in the Premium

question 97

Multiple Choice

A marketer of wines identified six different benefit segments in the premium wine market. ________ (14 percent of the market) tend to buy the same brands since they don't know much about wine.

• A) Savvy Shoppers
• B) Satisfied Sippers
• C) Image Seekers
• D) Enthusiasts
• E) Overwhelmed

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Definitions:

Dissociative Identity Disorder

A psychological condition wherein a person exhibits multiple distinct identities or personalities, each with their own pattern of interacting with the world.

Significant Periods

Times or eras that are marked by notable events, developments, or changes impacting society or specific fields of study.

Amnesia

A condition that results in the loss of memories, such as facts, information, and experiences, often caused by brain injury, illness, or psychological trauma.

Dissociation

A psychological condition characterized by a disconnection between thoughts, identity, consciousness, and memory, often as a response to trauma or stress.