If a Marketer Is Seeking to Segment a Business Market

question 104

Multiple Choice

If a marketer is seeking to segment a business market, which of the following variables is so pupular with marketers because they are often associated with consumer needs and wants?

• A) operating variables
• B) personal characteristics
• C) purchasing approaches
• D) demographic
• E) situational factors

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Definitions:

Forward Contract

A non-standardized contract between two parties to buy or sell an asset at a specified future date at a price agreed upon today.

Spot Rate

The current market price at which a particular asset can be bought or sold for immediate delivery.

Sale Record

The documentation and reporting of the sale transaction details including the product or service sold, amount, and date of the sale.

Swiss Francs (CHF)

The currency of Switzerland, known for its stability and being a safe-haven currency in times of financial uncertainty.