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Abraham Maslow sought to explain why people are driven by particular needs at particular times. Describe Maslow's hierarchy of needs. How does Maslow's theory help marketers such as The Running Room, a store that outfits runners with shoes, clothes, and accessories?
Gilded Age
A term for the late 19th century in the United States, marked by economic growth, political corruption, and social inequality.
Horizontal Expansion
The process by which a corporation acquires or merges with its competitors.
American Citizens
Individuals who have citizenship status in the United States of America, granting them specific rights, privileges, and responsibilities under U.S. law.
Gold Standard
A monetary system where a country's currency or paper money has a value directly linked to gold, allowing for the conversion of currency into a specified amount of gold.
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