Examlex
A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would most likely be used by the marketer to assist with the task?
Radial
Relating to or situated near the radius or forearm; or extending in a direction outward from a common center.
Brachial
Relating to the arm, specifically the upper arm from the shoulder to the elbow.
Calibrating
The process of adjusting and setting the accuracy of a measuring instrument to ensure it meets its specified and intended use.
Balance Beam Scale
is a type of weighing scale that uses a balance beam to measure mass through a comparison of known weights.
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