A Hardware Store Has Decided to Use the VALS Segmentation

question 42

Multiple Choice

A hardware store has decided to use the VALS segmentation system to target consumers. The store is particularly interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient who like to work with their hands. Which of the following VALS categories most likely matches to the hardware store's segment of interest?

• A) Makers
• B) Strivers
• C) Experiencers
• D) Survivors
• E) Believers

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Definitions:

Realized Niche

The lifestyle that an organism actually pursues, including the resources that it actually uses. An organism’s realized niche is narrower than its fundamental niche because of interspecific competition. Compare with fundamental niche.

Trophic Level

Each sequential step of matter and energy in a food web, from producers to primary, secondary, or tertiary consumers; each organism is assigned to a trophic level based on its primary source of nourishment.

Bumper Acorn Crops

Phenomenon where oak trees produce an unusually abundant amount of acorns at certain times, influenced by various environmental factors.

Lyme Disease

A bacterial infection transmitted to humans through the bite of infected black-legged ticks, characterized by fever, headache, fatigue, and a characteristic skin rash.