A Marketer Is Interested in Segmenting a Business Market on ________

question 48

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) situational factors
• B) operating variables
• C) demographic variables
• D) purchasing approaches
• E) personal characteristics

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Definitions:

White Fight

A phenomenon where white people move out of urban areas with significant ethnic minority populations into more racially homogenous suburban or rural areas.

Confederate Flag

A symbol associated with the Confederate States of America during the American Civil War, often controversial due to its associations with slavery, racism, and rebellion.

Sundown Towns

Historically, towns or communities in the United States that enforced racial segregation by excluding non-white individuals after sundown.

English-only Ordinances

Laws or regulations that designate English as the sole official language of a jurisdiction or organization, often controversial for their impact on non-English speakers.