When a Firm Uses an Established Brand to Introduce a New

question 30

Multiple Choice

When a firm uses an established brand to introduce a new product, it is called a(n)

• A) brand extension.
• B) brand mix.
• C) brand posture.
• D) brand value.
• E) sub-brand.

---

Definitions:

Turnover

Turnover is a financial metric that measures the rate at which a company sells and replaces its inventory or the efficiency with which it uses its assets to generate sales.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the gain from the investment by its cost.

Turnover

In financial terms, it can also refer to the volume of business conducted over a period of time, such as sales turnover.

Operating Assets

Assets that are utilized in the daily operations of a business to generate revenue, excluding investment and non-operational assets.