Two Broad Groups of Variables Are Used to Segment Consumer

question 80

True/False

Two broad groups of variables are used to segment consumer markets: geographic and demographic variables.

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Definitions:

Job Rotation

A method of employee development where individuals are moved through a series of jobs to increase their breadth of understanding of the business and to enhance their skills.

Assembly Line

A production method where a product is put together in a sequence from workstation to workstation at a fast pace.

Participatively Set

Designed or established with the involvement or cooperation of all members of the group or organization.

Goals

Specific objectives or outcomes that individuals or organizations aim to achieve within a certain timeframe.