How Would a Marketer, Such as Canon, Go About Segmenting

question 14

Essay

How would a marketer, such as Canon, go about segmenting by purchase criteria?

---

Definitions:

Hostility

Aggressive behavior or attitudes often stemming from anger or antagonism towards others.

Relational Aggression

Relational Aggression involves harm within relationships through manipulation, exclusion, or damaging someone's social standing, distinct from physical aggression.

Subtle Aggression

A form of indirect aggression characterized by understated or concealed actions aimed at harming another individual emotionally or psychologically.

Overt Aggression

Visible, external acts of aggression, such as physical violence or verbal threats, as opposed to covert or internalized forms.