The Customer Will Judge the Offering by Three Basic Elements

question 136

Multiple Choice

The customer will judge the offering by three basic elements: ________, services mix and quality, and price.

• A) salespeople
• B) price
• C) performance
• D) core benefit
• E) product features and quality

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Definitions:

Inventory

The total value of a company's raw materials, work-in-progress, and finished goods that are considered assets on a balance sheet.

Account Receivable

Amounts owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity of a business.

Supplies

Items used in the day-to-day operations of a business, often consumable in nature, such as office supplies, manufacturing materials, or maintenance necessities.