A Parent Brand That Is Associated with Multiple Products Through

question 72

Multiple Choice

A parent brand that is associated with multiple products through brand extensions is also called a(n) ________.

• A) category brand
• B) family brand
• C) subbrand
• D) extension brand
• E) line brand

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Definitions:

Alpha

A term often associated with the significance level in hypothesis testing, indicating the probability of rejecting a true null hypothesis.

Type II Error

The error occurs when the null hypothesis is not rejected when it is actually false.

Null Hypothesis

The null hypothesis is a statement in statistical inference that suggests there is no significant effect or no difference, serving as the default assumption to be tested.

Type I Error

The mistake of rejecting the null hypothesis when it is actually true, commonly referred to as a "false positive".