________ Defense Involves Occupying the Most Desirable Market Space in the Minds

question 78

Multiple Choice

________ defense involves occupying the most desirable market space in the minds of the consumers, making the brand almost impregnable.

• A) Position
• B) Mobile
• C) Flank
• D) Contraction
• E) Preemptive

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Definitions:

Force Field Analysis

A method used in organizational management to identify and evaluate the forces for and against a particular change or decision.

Change Agents

Individuals or entities that act as catalysts for change within an organization, driving and managing the process of transformation and innovation.

Diagnose Situation

The process of analyzing and understanding a situation to identify the nature of a problem, challenge, or opportunity.

Disequilibrium

In economics, a state where market supply and demand are not balanced, leading to inconsistency in prices and quantities.