Brands Must Create Strong, Favourable, and Unique Brand Associations with Customers

question 39

Multiple Choice

Brands must create strong, favourable, and unique brand associations with customers, as has been the case with Volvo (safety) , Hallmark (________) , and Harley-Davidson (adventure) .

• A) giving
• B) humorous
• C) happiness
• D) love
• E) caring

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Definitions:

Future Earnings

Projected profits or income of a business or investment, anticipated in future periods based on past and current trends.

Venture Capitalist

An investor who provides capital to startup companies and small businesses with perceived long-term growth potential.

Non-Monetary Capabilities

Skills, knowledge, relationships, and other intangible assets that do not have a direct monetary value but contribute to an organization's or individual's success.

Timing

The selection of an appropriate or opportune time for doing something, crucial for success in various contexts.