An Alternative to Being a Market Follower in a Large

question 13

Multiple Choice

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a(n)

• A) guerilla marketer.
• B) strategic clone.
• C) market nicher.
• D) marketing knave.
• E) segment king.

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Definitions:

Oversight

The process of monitoring and directing activities or operations, often used in the context of government oversight over agencies and departments.

Public Hearings

Meetings where officials listen to the public's opinions and concerns before making decisions on policy, laws, or projects.

Congressional Committees

Smaller groups within the United States Congress, including the House of Representatives and the Senate, tasked with conducting hearings, examining and developing legislation, and performing legislative oversight in specific areas.

Privatization

The process of transferring ownership or control of a public sector enterprise or service to private sector individuals or companies.