Consumers Will Grant or Not Grant Permission for Where They

question 31

Multiple Choice

Consumers will grant or not grant permission for where they believe a brand should go. What was the reason behind the failure of new products such as Cracker Jack cereal and Frito-Lay lemonade?

• A) The original brands were not well-respected or trusted.
• B) Consumers found them inappropriate extensions of the brand.
• C) The products were competitively inferior.
• D) Neither was supported adequately with promotional campaigns.
• E) Consumers did not understand their points of difference.

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Definitions:

Gesticulation

The use of motions of the limbs or body as a means of expression, often accompanying speech or to convey messages non-verbally.

Crowd Behavior Coding System

A methodological tool used to systematically observe and categorize the behaviors and patterns exhibited by crowds in various settings.

Normative Processes

The establishment of standards or norms that guide the behavior of individuals within a group or society.

Milgram's Study

A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.