Which of the Following "Six Brand Building Blocks" Refers to the Nature

question 45

Multiple Choice

Which of the following "six brand building blocks" refers to the nature of the relationship that customers have with the brand and the extent to which customers feel that they are in sync with the brand?

• A) brand performance
• B) brand resonance
• C) brand feelings
• D) brand salience
• E) brand imagery

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Definitions:

Dynamic Equilibrium

The condition of a chemical reaction when the rate of change in one direction is exactly the same as the rate of change in the opposite direction (i.e., the concentrations of the reactants and products are not changing), and the

Total Entropy

In thermodynamics, it refers to the measure of the total amount of disorder or randomness in a system, often relating to the system's energy dispersal and the direction of spontaneous processes.

Forward Reaction

A chemical reaction where reactants convert into products, typically described from the perspective of proceeding in the direction written in a chemical equation.

Reverse Reaction

A chemical reaction in which the products reform the original reactants, effectively reversing the forward reaction.