If a Brand Element Can Be Used to Introduce New

question 115

Multiple Choice

If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________.

• A) transferable
• B) adaptable
• C) likeable
• D) memorable
• E) meaningful

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Definitions:

Scientific Attitude

A mindset that emphasizes curiosity, skepticism, and openness to evidence and new information in the pursuit of understanding.

Skepticism

An attitude of questioning, doubt, or disbelief in certain claims or statements without sufficient evidence.

Functionalism

A psychological school of thought focusing on how mental and behavioral processes function - how they enable the organism to adapt, survive, and flourish.

Structuralism

An early school of psychology that used introspection to explore the elemental structure of the human mind.