Mark Thomas Has Observed That Shell Delivers on Its Promises

question 146

Multiple Choice

Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public. Shell promotions, employees, and distributors send a common and consistent message about delivering on Shell promises to Mr. Thomas. A good term that describes what occurs when customers experience the company as delivering on its brand promise is

• A) brand attitude.
• B) brand enhancement.
• C) brand bonding.
• D) brand belief.
• E) brand image.

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Definitions:

Production Departments

Specific areas or units within a manufacturing facility that are tasked with different stages of the production process.

Casting Department

A specific section within a manufacturing facility where the process of casting is executed, shaping materials by pouring them into a mold.

Departmental Predetermined

Departmental predetermined refers to the allocated overhead rates established beforehand for specific departments within a company, aiding in more accurate departmental costing and budgeting.

Overhead Rate

The amount of indirect costs allocated to cost objects, calculated by dividing total overhead costs by an allocation base.