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The Creation of Significant Brand Equity Involves Reaching the Top

question 133

Essay

The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. List and briefly characterize the six components of the brand resonance pyramid.


Definitions:

Alertness

The ability some people have to identify opportunities.

Social Life

The part of an individual's time that is spent engaging with others, often in leisure activities.

Opportunities Exist

Refers to the presence of chances or situations favorable for achieving certain goals or starting new ventures.

Independent Of Entrepreneurs

Describes concepts, processes, or entities that operate or exist separately and not contingent on the actions or existence of entrepreneurs.

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