A Company Such as Nestle Bases Its Growth on Acquiring

question 138

Essay

A company such as Nestle bases its growth on acquiring and building rich brand portfolios. If you were tasked with deciding which new brands Nestle should acquire, you would have to be able to distinguish between brand equity and brand valuation. Explain these terms.

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Definitions:

Loggerhead Turtles

A species of marine turtle known for its large head, named Caretta caretta, facing threats from habitat loss, bycatch, and climate change.

U.S. Shrimp Trawling

U.S. shrimp trawling refers to the fishing method in the United States that involves dragging a trawl net through the water, primarily on the ocean floor, to catch shrimp, often criticized for its environmental impact.

Turtle Exclusion Devices

Devices used in fishing equipment to prevent sea turtles from getting caught in nets, thereby reducing turtle mortality in fisheries.