The Pioneer Advantage Does Not Always Ensure Success in the Marketplace

question 103

Multiple Choice

The pioneer advantage does not always ensure success in the marketplace. Which of the following is a reason for a market pioneer to be overtaken by later entrants?

• A) technological leadership
• B) improperly positioned
• C) aimed at the middle of the market
• D) higher rates of repeat purchase
• E) established the attributes the product class should possess

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