There Are Six Criteria Used in Creating Brand Elements

question 81

Essay

There are six criteria used in creating brand elements. The first three can be characterized as "brand building" in terms of how brand equity can be built through the judicious choice of a brand element. The latter three are more "defensive" and are concerned with how the brand equity contained in the brand element can be leveraged and preserved in the face of different opportunities and constraints. List and briefly characterize the six criteria.

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Definitions:

Quantities

Refers to the specific amounts or numbers of items, often used in the context of purchases, manufacturing, or inventory.

Jurisdiction

The legal authority granted to a court or legal body to administer justice within a certain geographic area or over certain types of legal cases.

Security Interest

A legal claim or lien on property, either personal or real, granted to a creditor to secure payment of a debt or performance of some other obligation.

Security Instrument

A legal document that secures the payment of a debt or performance of an obligation by granting an interest in a piece of property.