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While Some Prominent and Admired Brands Have Fallen on Hard

question 34

Essay

While some prominent and admired brands have fallen on hard times and disappeared, others have made impressive comebacks. What does it take to successfully turn brand fortune around?


Definitions:

Directory

A form of government or administrative structure, specifically referencing the five-member committee that governed France from 1795-1799 during the later stages of the French Revolution.

Consulate

A government system or office where officials represent their country in a foreign city, chiefly dealing with administrative matters and assisting their nationals.

Authoritarian Character

A trait or demeanor characterized by strict obedience to authority at the expense of personal freedom, often found in leaders who exert absolute control over others.

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