When Folger's Created Its AromaSeal Canisters to Keep Ground Beans

question 31

Multiple Choice

When Folger's created its AromaSeal canisters to keep ground beans fresher, it used ________ as a means of modifying its product so additional customers might be attracted to the brand.

• A) feature improvement
• B) packaging improvement
• C) idea improvement
• D) quality improvement
• E) style improvement

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Definitions:

Binding Price Ceiling

A government-imposed limit on the price of a good or service that is below the market equilibrium price, leading to shortages.

Hybrid Cars

Vehicles powered by a combination of an internal combustion engine and one or more electric motors, using less fuel and emitting fewer pollutants than traditional cars.

Rent Controls

Government-imposed limitations on the amount landlords can charge for leasing a property.

Equilibrium Price

The price at which the quantity of a good demanded equals the quantity supplied.