There Are a Number of Specific Roles Brands Can Play

question 148

Essay

There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles described in the text.

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Definitions:

PepsiCo

A multinational food, snack, and beverage corporation that operates globally, known for products like Pepsi, Lays, and Gatorade.

PepsiCo

A global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.

Devise

To plan or invent a complex process, system, or mechanism through careful thought.