The Strategic Brand Management Process Involves Several Steps

question 58

Multiple Choice

The strategic brand management process involves several steps. Which of the following must take place first?

• A) identifying and establishing brand positioning
• B) growing and sustaining brand value
• C) measuring and interpreting brand performance
• D) planning and implementing brand marketing
• E) measuring consumer brand knowledge

---

Definitions:

Specific Number

A specific number refers to a distinct and particular numerical value, identified without ambiguity.

Randomly Varying

Exhibiting changes that lack a specific pattern, direction, or expectation, occurring in a manner that cannot be predicted.

Reinforcement

In behavioral psychology, a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Variable Interval

A variable interval refers to a schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, used in behaviorist studies.