A Market Segment's Attractiveness Varies with the Height of Its

question 27

Multiple Choice

A market segment's attractiveness varies with the height of its entry and exit barriers. Which of the following forces as described by Michael Porter would most likely be examined by a marketing manager in the case of the rise of retail giants such as Walmart?

• A) threat of intense segment rivalry
• B) threat of suppliers' growing bargaining power
• C) threat of substitute products
• D) threat of new entrants
• E) threat of buyers' growing bargaining power

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Definitions:

Outcome of Game

The final result or consequence of a game, which can be a win, loss, or draw.

Verbal Punishment

A form of discipline or corrective measure that uses negative verbal communication.

Independent Variable

A variable in an experiment or study that is manipulated by the researcher to observe its effects on the dependent variable.

Television Viewing

The act of watching content on a television set.