Brand Names Are Not Only Important Brand Element

question 57

Multiple Choice

Brand names are not only important brand element. Often, ________, the more important it is that brand elements capture the brand's intangible characteristics.

• A) the more sophisticated brand benefits are
• B) the more varied brand perceptions are
• C) the more concrete brand benefits are
• D) the less varied brand perceptions are
• E) the less concrete brand benefits are

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Definitions:

Contribution Margin Report

A financial report that shows the difference between a company's sales revenue and variable costs, which contributes towards covering the company's fixed costs and generating profit.

Manufacturing Margin

The difference between the sales revenue of manufactured products and their production costs (excluding indirect costs).

Variable Costing

A costing method that includes only variable production costs (direct labor, direct materials, and variable manufacturing overhead) in product costs.

Absorption Costing

Accounting method that includes all manufacturing costs (direct costs, variable and fixed overhead) in the cost of a product.