Burton, Makers of Snowboards, Introduced a New Surfboard Called "The

question 76

Multiple Choice

Burton, makers of snowboards, introduced a new surfboard called "The Dominator". In creating the marketing program to support this new product, Burton could leverage secondary brand knowledge. If Burton secured the endorsement of a top professional surfer, they would be linking to which particular type of source?

• A) spokespeople
• B) channels of distribution
• C) sporting or cultural events
• D) characters
• E) geographical regions

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Definitions:

Philosophy Component

An element or aspect that reflects the underlying principles, values, or beliefs of a system, institution, or individual's worldview.

Customer Right

Customer right refers to the entitlements and protections afforded to consumers, ensuring fair treatment and safeguarding against exploitation in the marketplace.

Cultural Values

are the core principles and ideals that shape behaviors, attitudes, and norms within a specific society or group.

Collective Beliefs

Represent the shared or common beliefs, values, or attitudes among a group of individuals.