A ________ Consists of All Products-Original as Well as Line

question 56

Multiple Choice

A ________ consists of all products-original as well as line and category extensions-sold under a particular brand.

• A) brand line
• B) line extension
• C) brand mix
• D) branded variants
• E) master brand

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Definitions:

Cross-over Effect

The phenomenon where the success or attributes of one product or brand spills over to another within the same company.

Merchant Wholesaler

A business that buys goods in large quantities from manufacturers and resells them to retailers or other businesses.

Full-Service

Offering a complete range of services to meet all customer needs in a particular area, without requiring them to go elsewhere.

Merchant Wholesalers

Independently owned firms that take title to the merchandise they handle.