Which of the Following Terms Is Most Closely Associated with the Following

question 104

Multiple Choice

Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?

• A) points-of-value
• B) brand concept
• C) points-of-parity
• D) points-of-difference
• E) brand image

---

Definitions:

Buccal Mucosa

The inner lining of the cheeks, consisting of a mucus-secreting membrane, often examined in medical and dental evaluations.

Mucous Membranes

Moist layers of tissue lining various orifices and internal organs, such as the mouth, nose, eyelids, windpipe, and stomach, acting as a barrier against pathogens.

Presbyopia

A condition associated with aging in which the eye exhibits a progressively diminished ability to focus on near objects.

Myopia

A common vision condition, also known as nearsightedness, where distant objects appear blurry while close ones can be seen clearly.