To Achieve a Point-Of-Parity (POP) on a Particular Attribute or Benefit

question 105

Multiple Choice

To achieve a point-of-parity (POP) on a particular attribute or benefit, a sufficient number of consumers must believe that the brand is "________" on that dimension.

• A) service-based
• B) marginal
• C) most excellent
• D) good enough
• E) neutral

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Definitions:

Supervisory Skills

A set of skills essential for overseeing the work of others, including leadership, communication, problem-solving, and delegation.

Interpersonal Skills

Abilities used by individuals to interact effectively and harmoniously with other people, including communication, empathy, and conflict resolution skills.

Conceptual

Related to or based on mental concepts; often used in contrast with practical, empirical, or physical.

Emotional

Pertaining to feelings or psychological states that arise in response to events, relationships, or internal thoughts.