________ Are Associations That Are Not Necessarily Unique to the Brand

question 12

Multiple Choice

________ are associations that are not necessarily unique to the brand but may in fact be shared with other brands.

• A) Brand cells
• B) Points-of-competitive field
• C) Points-of-difference
• D) Brand positions
• E) Points-of-parity

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Definitions:

Table Manners

The set of cultural guidelines for how to behave while eating at a table, including the proper use of utensils, how to sit, and how to interact with others.

Personality Traits

Enduring characteristics that describe an individual's behavior consistently across situations, such as extraversion or neuroticism.

Identical Twins

Twins who develop from a single fertilized egg that splits and forms two embryos, sharing 100% of their genes.

Environmental Influences

The impacts of the surrounding environment, including social, physical, and cultural factors, on an individual's behavior and development.