Which of the Following Criteria Relates to Consumers Seeing the Brand

question 87

Multiple Choice

Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?

• A) deliverability
• B) authenticity
• C) desirability
• D) differentiability
• E) feasibility

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Definitions:

Changing Attitudes

The process of altering one's views, feelings, or behavioral dispositions towards a person, thing, or situation.

Changing The Reward System

The process of modifying the mechanisms by which individuals or teams are rewarded, often to align incentives with organizational goals or improve performance.

Learning Organizations

Organizations that actively encourage, facilitate, and prioritize continuous learning, adaptation, and knowledge sharing among its members.

Diffusion

The process by which innovations or cultural elements spread within and across societies or social groups.