Which of the Following Strategies Should Be Adopted by Marketers

question 150

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

• A) increase investment on marketing existing products
• B) focus on expanding the customer base and not on the retention of existing customers
• C) focus primarily on price reductions and discounts
• D) concentrate on communicating the brand value
• E) stick to the budget allocations adopted during the preceding years

---

Definitions:

Motivation

The inner drive or process that energizes, guides, and maintains behavior towards achieving a goal.

Voluntary Behaviour

Actions that are under conscious control, as opposed to reflexive or involuntary actions.

Expectancy-value Models

These models explain how the expectations of success and the value of goals affect motivation and decision-making.

Incentive

A motivation or reward that encourages a person or group to act in a certain way.