In Satisfying Customer Needs, a ________ Marketer Discovers and Produces

question 147

Multiple Choice

In satisfying customer needs, a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.

• A) combative
• B) manipulative
• C) responsive
• D) anticipative
• E) creative

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Definitions:

Unit Variable Cost

The cost associated with producing one additional unit of a product.

Break-even Point

The stage at which total revenues equal total costs, resulting in neither profit nor loss for the business.

Picture Frame Store

A retail shop specializing in selling frames for artwork, photographs, and other decorative wall hangings.

Break-even

The point at which total costs and total revenues are equal, resulting in no net loss or gain.