General Mills Markets Several Different Brands with Different Names Such

question 67

Multiple Choice

General Mills markets several different brands with different names such as Bisquick, Old El Paso, Wheaties, and Yoplait. This is a(n) ________ strategy.

• A) blanket family names
• B) separate family names
• C) licensed product name
• D) corporate name combined with individual product names
• E) individual names

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Definitions:

Obsessive-compulsive

A disorder characterized by uncontrollable, recurring thoughts (obsessions) and behaviors (compulsions) that the individual feels the urge to repeat.

Type A Personality

A temperament characterized by high levels of competitiveness, self-driven behavior, urgency, and often, aggression.

Heart Disease

A range of conditions that affect the heart, including coronary artery disease, heart rhythm problems (arrhythmias), and congenital heart defects.

Narcissistic Personality Disorder

A mental disorder characterized by an inflated sense of self-importance, a deep need for excessive attention and admiration, troubled relationships, and a lack of empathy for others.