An Alternative to Being a Market Follower in a Large

question 13

Multiple Choice

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a(n)

• A) guerilla marketer.
• B) strategic clone.
• C) market nicher.
• D) marketing knave.
• E) segment king.

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Definitions:

Entrepreneurial Self-efficacy

An individual's belief in their own ability to successfully launch and manage entrepreneurial ventures.

Risks

The potential for losing something of value, encompassing a range of outcomes from negative impacts to missed opportunities in decision-making.

Benefits

Advantages or positive outcomes that contribute to an individual's well-being or the success of a business.

Emotional Roadblocks

Psychological barriers that hinder an individual's ability to achieve their goals or make decisions.