You Have Been Asked to Prepare a Product-Line Analysis for Your

question 9

Essay

You have been asked to prepare a product-line analysis for your company's stable of products. Why is it important for product-line mangers to do a product-line analysis?

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Definitions:

Majority Culture

The dominant cultural practices, values, and beliefs of the primary or most influential group within a society.

Native Culture

The traditions, customs, languages, and artifacts of a group of people who are indigenous to a specific geographical region.

Assimilation

The process in which people understand an experience in terms of their current stage of cognitive development and way of thinking.

Marginalization

The process that occurs when people identify neither with their minority culture nor with the majority culture.