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How Can a Firm with Low Share of the Total

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How can a firm with low share of the total market become highly profitable?


Definitions:

Retrograde Amnesia

A loss of memory-access to events that occurred, or information that was learned, before an injury or the onset of a disease.

Anterograde Amnesia

A memory disorder affecting the ability to form new memories following the onset of amnesia.

Short-term Memory

A limited-capacity store that can maintain information for a short period of time, typically seconds to minutes, without rehearsal.

Rehearsing

The act of practicing or repeating information or activities in order to improve skill or memorize information.

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