An Alternative to Being a Follower in a Large Market

question 67

Essay

An alternative to being a follower in a large market is to be a leader in a small market or niche. Explain how a market nicher, even with low shares of the total market, can be highly profitable through smart niching.

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Definitions:

Securities And Exchange Commission

A U.S. federal agency responsible for enforcing federal securities laws, proposing securities rules, and regulating the securities industry, stock and options exchanges, and other related activities and organizations.

Registration Statement

A set of documents filed with a regulatory agency, such as the Securities and Exchange Commission, detailing the specifics of a proposed business offering.

Effective Date

The date on which an agreement, policy, or regulation becomes operative and enforceable.

Registration Statement

A set of documents, including financial statements and a prospectus, filed with a regulatory body to publicly disclose the details of an upcoming securities offering.