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The branding of products that have similar characteristics, form, features, and benefits is a tough job for marketers. Some marketers have had success with products like Lilydale chickens and Bayer aspirins. Others struggle to keep their brand names out of "common usage" such as Xerox and Kleenex for copiers and tissues. Which of the following bases for differentiation involves calculating customer value versus company cost?
Humiliating
Causing someone to feel ashamed or embarrassed, often in a public setting.
Recurrent Nightmares
Repeatedly occurring disturbing dreams that can impact an individual's quality of sleep and overall mental health.
Retribution Bias
The tendency to retaliate or seek vengeance beyond a rational or fair level in response to perceived wrongs.
Underlying Defense Mechanism
Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses.
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