Various Factors Have Contributed to the Growing Use of Packaging

question 80

Multiple Choice

Various factors have contributed to the growing use of packaging as a marketing tool. Which of these factors involves incorporating unique materials and features?

• A) consumer influence
• B) self-service
• C) innovation opportunities
• D) company and brand images
• E) consumer affluence

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Definitions:

Past Experience

Refers to the knowledge or skills gained from previous involvement or exposure to events.

Cognitive Search

The process by which individuals use their mental capabilities to actively seek out and process information relevant to their needs or inquiries.

Marketer-dominated Sources

Information or promotional content created and disseminated by marketers or brands, aimed at influencing consumer perceptions or behaviors.

Relational Sources

Information about products or services that comes from personal relationships, such as friends, family, or colleagues.